Post by account_disabled on Jan 24, 2024 0:02:44 GMT -6
It is believed that for business, quarantine is a clear evil that undermines the economy. But there are countries where there is not even a quarantine, but a state of emergency, and yet traffic and sales are only growing. Our Bulgarian partners shared insights that once again confirm: such circumstances are a chance for powerful growth. On March 13, the Bulgarian National Assembly declared a state of emergency in the country for one month. In addition to other measures taken, all retail outlets in the country are closed, except for food and hardware stores and pharmacies. But online businesses, on the contrary, are experiencing growth—we know this first-hand.
Our partners, the Fax Lists Netpeak Bulgaria agency , is a leader in the local digital market. Therefore, they have insights that are indicative of the entire niche - and they shared them with us. Let's take a look at the example of Bulgaria to see what is actually happening on the market in countries where a state of emergency has been introduced. “Since March 14, we have seen a natural growth online, as everything offline is closed. People still continue to buy. We see growth in projects with offline locations that have now closed. Often these are large brands that have representative offices in shopping centers or large retail premises. This means that leading players are trying to drive part of the flow online.
We also see an increase in online sales in the following categories: furniture, appliances, and sporting goods. Not to mention delivery services from supermarkets. There are few deliveries in Bulgaria, but they are very busy - this will be very relevant now. There is growth in the field of children's goods, toys, and entertainment. People stay at home and start buying puzzles and offline games to have some entertainment. Also, everything for working from home is now popular: equipment, furniture, etc.” Gennady Vorobiev CEO Netpeak Bulgaria Notice how sales have increased in the niches listed below.
Our partners, the Fax Lists Netpeak Bulgaria agency , is a leader in the local digital market. Therefore, they have insights that are indicative of the entire niche - and they shared them with us. Let's take a look at the example of Bulgaria to see what is actually happening on the market in countries where a state of emergency has been introduced. “Since March 14, we have seen a natural growth online, as everything offline is closed. People still continue to buy. We see growth in projects with offline locations that have now closed. Often these are large brands that have representative offices in shopping centers or large retail premises. This means that leading players are trying to drive part of the flow online.
We also see an increase in online sales in the following categories: furniture, appliances, and sporting goods. Not to mention delivery services from supermarkets. There are few deliveries in Bulgaria, but they are very busy - this will be very relevant now. There is growth in the field of children's goods, toys, and entertainment. People stay at home and start buying puzzles and offline games to have some entertainment. Also, everything for working from home is now popular: equipment, furniture, etc.” Gennady Vorobiev CEO Netpeak Bulgaria Notice how sales have increased in the niches listed below.