Post by account_disabled on Mar 9, 2024 22:10:17 GMT -6
To maximize the performance of direct marketing campaigns via email and make messages more engaging, using newsletter GIFs proves to be a winning choice from many points of view. These graphic elements bring a dynamic and original touch, giving companies the opportunity to stand out from the competition and effectively communicate their brand identity. In this article we will give several suggestions for creating GIFs for captivating newsletters and we will provide a practical example to show how, thanks to a well-designed strategy, a company was able to improve its market positioning and retain customers.
GIF newsletters: what are they? The GIF can Hong Kong Telegram Number Data be defined as an animation made up of a series of sequential images, which takes on the appearance of a short video ; the result is a sort of moving photography with its own extension and dimension. Today we find more and more animated GIFs in circulation, notoriously within sales strategies based on meme email marketing and in social campaigns. What accounts for so much success? These are qualities that manage to combine all the evocative power of video content and the speed of loading and sharing the image.
There are many potentials of this tool, however, to effectively promote brands and products, it is important to know what the main functions and characteristics are. First of all, in the commercial field, DEM and newsletters are used for different objectives; therefore, a GIF present in one will not have the same effect if inserted in the other. The DEM aims to sponsor the offer and invite as many people as possible to join it, so the messages are short and with clear calls to action. The primary objective is to transform leads into potential customers and increase the conversion rate, so it is the company that searches for the user and presents itself as a valid alternative to satisfy their needs.
GIF newsletters: what are they? The GIF can Hong Kong Telegram Number Data be defined as an animation made up of a series of sequential images, which takes on the appearance of a short video ; the result is a sort of moving photography with its own extension and dimension. Today we find more and more animated GIFs in circulation, notoriously within sales strategies based on meme email marketing and in social campaigns. What accounts for so much success? These are qualities that manage to combine all the evocative power of video content and the speed of loading and sharing the image.
There are many potentials of this tool, however, to effectively promote brands and products, it is important to know what the main functions and characteristics are. First of all, in the commercial field, DEM and newsletters are used for different objectives; therefore, a GIF present in one will not have the same effect if inserted in the other. The DEM aims to sponsor the offer and invite as many people as possible to join it, so the messages are short and with clear calls to action. The primary objective is to transform leads into potential customers and increase the conversion rate, so it is the company that searches for the user and presents itself as a valid alternative to satisfy their needs.